Recognize any of the faces in this article? If you don’t you should, these digital moguls have built a business using social media branding. Lilly is a youtube star with 6 million + followers. YesJulz DJ’s all around the United States with her 1Am vibes show, which has gained lots of praise.
What is the deal with Social media?
Social Media branding is one of the best tools. In our digital generation, social media is the easiest way to bring attention to a brand. With the emergence of Youtube, Twitter, Snapchat, Instagram and Pinterest (etc). Marketing your business or product gives you an even playing field with multi-million dollar campaigns.
The platform you choose to go with depends on your needs. Twitter is a fast-paced micro- blog content driven platform (images,gifs, and videos). Pinterest and Instagram and heavily image based and can drive traffic to your business or product.
Doing some extensive research social media decreases your marketing dollars. While increasing your brand awareness pretty good trade off if you ask me. If used properly you elevate your audience and customer base. Spending time to build a loyal following pays off. Not only do your followers share your content, they also help reel in a bigger audience.
This has been the formula for many digital internet moguls. Such as Lilly Signh, Yes Julz and many others. What these influencers realized is that using a platform to promote yourself. Then diversifying to other platforms would increase their reach. Although building an audience takes patience and understanding it is well worth it.
“Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.” -Entrepenur.com
If you like this article hit the share, like or subscribe button.